Based in Finland, built in Unity, and available for the iPad, iPhone and iPod Touch, Supernauts by Grand Cru Games sounds like it fits right into the long row of recently successful mobile titles from Finland. In one key area, however, Supernauts is very different from the rest. Since the launch of the game, its player base has collectively uploaded and shared more than 50,000 gameplay videos on Everyplay, the mobile gameplay capture and sharing service, which was recently purchased by Unity.
Such a large amount of videos being shared is a rare sight in the mobile space, where streaming services such as Twitch are still struggling to find a solution that will fit the small – and less powerful – devices. And within the team at Grand Cru Games, there’s no doubt that their decision to integrate Everyplay into Supernauts has played a significant role in the success of the game:
“It shows that players want to record and share their creations. It has given us more reach in addition to other media forms such as facebook, which is nice.”, Grand Cru Games CFO and Co-founder, Celine Pasula explains to Nordic Game Bits.
Even before joining the Unity family, the Everyplay service had already been implemented in 300 games, and more than 650,000 replays had been shared through the service. The Helsinki-based company behind Everyplay, Applifier, was acquired by Unity back in March 2014.
Back at Grand Cru Games, Celine Pasula mentions that Supernauts’ success on Everyplay is no mere coincidence, and that a deep integration of certain video sharing elements into the core gameplay was introduced in order to push the players to share their favorite gaming moments.
“We wanted to integrate video sharing deeply into the core gameplay and it has worked pretty nicely.”, Celine Pasula says, and continues by explaining that, “We implemented a tool inside the game called “video zapper”, which actually costs in-game currency to buy. This makes the item more “exclusive”, which makes the players feel they are achieving something when they share an Everyplay video.”
To those who fear that maintaining a large Everyplay community may end up consuming too much precious development and bug-fixing time for a small indie studio, Celine Pasula emphasizes, that it has actually been very effortless for the team to run and maintain their community on Everyplay.
In the end, she says, “Players will want to share their gameplay if they feel it’s worth it. Mobile is no different from consoles – for example the PS4 which constantly records gameplay for the player to share their most memorable moments.”
What are your thoughts on the Everyplay service, and have you used it yourself? Let us know in the comments below! 🙂