What Do We Know About the Unity Sale?

For the past months, there have been rumors circulating that the Unity platform with all of its Danish and Icelandic roots, might be up for grabs. At the same time, however, there have also been a lot of speculations regarding the validity of these rumors and what a realistic acquisition price would be. Yesterday evening the discussion broke loose again, and this time it was CNET who kicked it off.


It all started back in July 2013 when PocketGamer brought an article which revealed that the Unity had potentially just turned down a $750 million acquisition offer from an unnamed buyer. It has since been discussed by VentureBeat that Amazon, or even Microsoft, might have been the ones interested in Unity, and that the acquisition price was actually somewhere in the neighborhood of $650 million. However, the rumors never proved to be anything but rumors – or maybe Unity just wasn’t interested in selling – which is quietly likely in its own right. Nevertheless, since no new information seemed to emerge, the Unity acquisition discussions quickly fell to the ground and were kept at a minimum for about a year.


Unity CEO, David Helgason

But then, exactly one month ago, VentureBeat explained in a widely shared article, that that they had sources close to the case telling them that Unity was in fact interested in selling, and that the asking price could be as high as $1 billion to $2 billion. In their Article, VentureBeat even suggested that since one of the big shareholders in Unity was exploring the idea of selling his shares, the company had decided to sit down and evaluate what the future for Unity would actually be.


Flash forward to yesterday evening where CNET could reveal that according to their sources, a Unity pitching presentation have been circulating around the games industry lately. This is big news, as it dismisses one of the arguments of last year, that Unity was simply saying no to a buyout because they hoped to do even better with their own IPO. Nothing is set in stone just yet, of course, so what will really happen to Unity remains to be seen. 


UPDATE: NordicGameBits have been in contact with Unity CEO, David Helgason, who politely explained that he had no comments on the matter.

“Afraid not, we don’t comment on those ;)”, Helgason explained.


The Unity platform has over 3 million registered developers, and as such it is no wonder that all the big dogs in the Tech industry have joined in on the battle for Unity. What Unity is really looking for, however, seems to not only be a big pile of money, but also finding a buyer who can continue its legacy and vision of democratizing game development. Rumors should always be treated for what they are; rumors! But according to CNET and Venturebeat, it seems quite possible that we will soon see a Unity acquisition, and the real question is then rather “to whom” than “if”. 



Do you think Unity will be sold? And who would you rather see acquire the company? Let us know in the comments section below! 


Sune is not only a gamer and writer who wishes his keyboard-typing-speed would translate directly into Nintendo 64 controller agility, but also the co-founder and CEO of NordicGameBits.

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