Youropa – a Kickstarter with Ambitions

Youropa on Kickstarter

Recent trends show that on average, each Nordic gaming related Kickstarter project receives less funding than one or two years ago. But when you have worked on the same game for 7 years, you cannot restrain yourself with charts, percentages and averages – you have to allow yourself to think big!


And so they did, the two developers at Copenhagen-based Frecle ApS, who launched their Kickstarter campaign for their upcoming game, Youropa, last Tuesday with the hopes of gathering at least 2 million DKK, or about $340,000, in just 30 days.

The game is a 3D puzzle platform game for PC in which you play as a short but agile Youropean who have suction cups instead of ordinary feet. “Youropa is mostly inspired by Super Mario Galaxy, Jet Set Radio, and the entire Dreamcast generation of Sega games. They tried something new every time, and there was always a glint in their eyes in everything they did.”, says Technical Director and part of the two-man team at Frecle, Mikkel Fredborg.


Up until this point, the most funded Danish gaming-related Kickstarter campaign has been the Jagged Alliance Flashback campaign, which gathered about $360,000 and ended in May 2013. A goal of this caliber therefore sounds very ambitious, but as Mikkel Fredborg explains, developing a great game takes a lot of resources in terms of time and team size, and those things do not come for free.

“Yes, it is a lot of money, but we have approximately one year of production time left, and we need 4-5 skilled people on the project besides Lasse Cleveland and I in order to reach our level of ambitions for the game, so it cannot really be done any cheaper.”

From the Kickstarter page it is apparent that Frecle plans to spend nearly as much money on Audio as on graphic. A quite unusual allocation of money for a game, but as Mikkel Fredsborg explains, he and Lasse has already worked a lot on the graphics, whereas there is nearly no audio in the game whatsoever yet.

“We already have a lot of the graphic sorted out, and we can do the rest on our own, so for us the focus is not on update and adding new elements to the game. At the same time, however, we have virtually no sound or music in the game as of right now, which explains the unusual allocation of money.”


A screenshot from the level editor in Youropa


Kickstarter opened up for Danish, Norwegian and Swedish projects last Wednesday, which led to a flood of newly launched campaigns this week – including the Youropa campaign. Before officially opening up in these countries, the only way to run a Kickstarter campaign from for example Sweden would be to have a person in one of the support countries, such as the US, who would then be responsible for collecting all the money and lateron transfer them to your bank account in your home country. While we will definitely see more Danish, Norwegian and Swedish projects on Kickstarter from now on, it is a tad disappointing to see that Finland did not make it into the group of supported Nordic countries this time around.


At Frecle ApS, the two many army behind Youropa are very glad that Kickstarter has finally opened up for the Danish market. Searching for and finding the right publisher or investors is a very time-consuming endeavor, and for Frecle, a Kickstarter campaign was therefore a great way to avoid spending more time on searching for an investor, and instead focus on getting the game finished.

“We have talked several times with ordinary publishers and investors, without finding the perfect match”, Mikkel Fredsborg explains, before he continues by emphasizing that ”We find the crowdfunding concept really interesting, so it actually felt quite natural to try and go this way. Especially since Kickstarter had decided to open up for the Danish market.”


The Youropa game is also currently on Steam Greenlight, and you can vote for them right here

Sune Thorsen

Sune is not only a gamer and writer who wishes his keyboard-typing-speed would translate directly into Nintendo 64 controller agility, but also the co-founder and CEO of NordicGameBits.

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