The release of Tiltagon, the third game developed by Finnish indie development couple Jyri and Piia Kilpeläinen, was recently announced along with the news that Canadian developer and publisher, Noodlecake studio, would be publishing the game.
In many ways Jyri and Piia Kilpeläinen represent what true indie development is all about. A passion for game development! They have no registered company or studio yet, have received no funding, have been working on their games for several years, and only develop during weekends and in the evenings.
“I have a day job and my wife is at home on parental leave taking care of our two daughters. We are making games during evenings and weekends, like many other indies do. Balancing between a job, family life and being an indie developer is a lot of work but we’re really happy with the way Tiltagon has turned out”, Jyri Kilpeläinen explains.
While time is scarce for Jyri and Piia, the two have been rather productive so far, having already released two games, Mystic Marbles and Super Line Rush, both of which were self-published on both iOS and Android. The initial plan was to self-publish Tiltagon as well, but that was only until the couple was contacted by Noodlecake Studio who had seen the Tiltagon previews on TouchArcade and AppSpy.
“Noodlecake contacted us after they had seen TouchArcade’s and AppSpy’s Tiltagon previews last November. They thought that the game looked interesting and wanted to try it out. Well, it turned out that they liked the game so much that they asked if we would be interested in teaming up with them. We were pretty surprised by this. We self-published the previous two games so we had naturally thought that we were going to self-publish Tiltagon as well.”, Jyri Kilpeläinen says to Nordic Game Bits.
Read more about: Jyri’s Thoughts on Being a Spare Time Game Developer
In an ever more competitive mobile game landscape, the first week after launch is increasingly important. If you do not get featured in some way or another, climbing the charts will be very hard afterwards, and many indie developers also find themselves in a position where they do not have the time and sufficient know-how to be able to pull off a successful first-week launch. This was especially true for Jyri and Piia who have previously experienced the competitive market first-hand when they launched Mystic Marbles and Super Line Rush.
“We are just a team of two and we do not have the possibility to work on game development and marketing 8 hours a day. We also do not have contacts to platform owners and media the same way publishers do. We felt that teaming up with Noodlecake would make Tiltagon a better game and it would also have better chances of getting noticed in the extremely competitive mobile marketplaces.”, Jyri says.
For indie developers in Finland, Jyri also believes that there are certain advantages of working with a publisher from Canada or USA. For example, Jyri mentions that through Noodlecake Studio, Tiltagon will now be shown off at GDC 2015. Something the development couple from Finland would not be able to do otherwise.
“We don’t personally have the possibility to attend GDC, so it was awesome to hear that the game would be shown there regardless.”.
And while there are certain barriers such as the major time zone difference between Finland and Canada, which makes working with a Canadian publisher a tad difficult, the advantages are still larger than these disadvantages, according to Jyri. “Of course it would be great to be able to drop by their office and discuss things face to face but things work very nicely with email and Skype as well.”.
Tiltagon will be out in mid-late March on iOS and Android so check it out once it’s available!