Finnish casual game powerhouse, Supercell, is now the fastest company ever in Finland to reach sales of one billion euro.
The performance from Finlands latest game development superstars shows no signs of slowing down. Supercell, the developer behind the huge casual hits Clash of Clans and Hay Day, has posted an incredible 1.5 billion euro in net sales for 2014.
That does not only make Supercell one of the most successful game developers in the world financially, but it also makes them the fastest Finnish company to ever reach one billion in net sales, only four years after the company was founded in May 2010.
The operating profit is equally impressive, with a posted €515 mio. in earnings before taxes, depreciation, financial items and write-downs. (EBIDTA)
The Finnish business paper Talouselämä has compiled the numbers for the last three years, and they show an almost explosive growth in both sales and operating magin. From 2012 to 2014 sales rose almost 2000 % from 78 to 1545 million euro, and operating margin grew 1300 % from 39 to 515 million euro.
The success has not come by itself though. Talouselämä reports that Supercell has spent €400 mio. on advertising – one of the biggest advertising budgets in all of Finland.
However, Supercell themselves also point to the longevity of their games as one of the reasons for their success. Ilkka Paananen, CEO & co-founder of Supercell, tells Talouselämä:
If one assumes that the Clash of Clans was downloaded exactly two years ago by a hundred people. Ten of them would still be playing the game today.
The record breaking revenue comes from only three games. Hay Day and Clash of Clans, released in 2012, and the new Boom Beach released last year. But despite the limited number of games (or maybe exactly because of it), the latest numbers brings them close to the other casual game giant in the Nordics, Candy Crush Saga-makers King Digital Entertainment. However Supercell is doing it with only 150 employees compared to the 1200 people at King.
This makes good sense though, as King is a much more mature company showing more moderate growth rates, but some has allso called out King for pursuring a risk-averse strategy compared to the more agressive approach from Supercell
Is comparing growth rates of King & Supercell misguided? Of course King growth lower, it is pursuing a loss-minimizing portfolio strategy
— Eric Seufert (@eric_seufert) 24. marts 2015
King and Supercell now occupy the two top slots on the list of highest grossing publishers on Google Play and the App Store.