Veterans are founding the new Finnish studio FutureFly to shake up the app-market with new gamification features.
What is a “GameSnack”? Nobody knows for sure, except for the people at the newly founded game studio FutureFly in Helsinki, Finland. But according to their brand new website that’s exactly what they will be producing.
FutureFly is co-founded by long-time Remedy veteran Oskari Häkkinen. For the last six years, he has been working on games like Alan Wake, Alan Wake’s American Nightmare and the upcoming Quantum Break as Head of Franchise Development at the eclectic Finnish console developer Remedy.
But now it seems he has exchanged the controller for a touchpad interface together with an group of 9 people with experience from other companies such as Electronic Arts, Microsoft, Remedy, Grey Area, and Sulake.
Exactly what their first project is, is still something of a secret, but it seems to be some kind of gameified WhatsApp competitor. To VentureBeat Häkkinen has described it as “all the goodness from apps like WhatsApp, Kik Messenger, and WeChat, but with game features that are core throughout the experience.”
He also explains that the product has been in development since 2014, where it began as a spare-time project.
In early 2014, I came up with a concept that I simply couldn’t let go of and ended up putting together a garage band of developers to bring it to life, working on it in our free time
Since then, FutureFly has secured financing from both an angel investor as well as the national Finnish Tekes program.
FutureFly is the latest example of a current trend in Finland, where experienced developers are exiting the older companies to found new agile startups – often with big success. These so-called second round startups are often also much better at attracting investor financing.
One of the biggest successes of the last year has been Playraven, which was also founded by veterans from Remedy, with former Chief Operating Officer Lasse Seppänen as founder and CEO. They were one of the few game developers to secure investments in two separate rounds in just one year, and they have seen great success with their latest release; Spymaster.