How Fatshark is Moving Towards Self-Publishing

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The Swedish developer has hired a new COO to help them get further independence.

Swedish developers Fatshark Games have hired Sven Folkesson as their new Chief of Operations, and are taking their first steps towards self-publishing. Folkesson comes from a similar position at Nuday Games, which he also co-founded and he has a lot of experience from a lot of different places, which will help his new workplace, says Fatshark CEO Martin Wahlund:

“First of all Sven has worked as an entrepreneur before which is great when you are running a developer in our size. You need to be able to do a lot of different things. He also has worked both with marketing and legal questions, which are skills that are really valuable, especially when we self-publish games,” he says.

 

As Chief of Operations, Sven Folkesson will initially be focusing on legal questions as well as heading Fatshark’s marketing team. And with his employment, Fatshark is moving closer to becoming a self-publishing developer. And that will bring both advantages and challenges to the development process, says Martin Wahlund.

“It gives us more creative freedom, full control over release dates and the scope of the game and the fact that it is all up to you to make the game great. 

Fatshark's coming title, Warhammer: Vermintide is a co-op FPS set in the popular fantasy franchise.

Fatshark’s coming title, Warhammer: Vermintide is a co-op FPS set in the popular fantasy franchise.

The down side is larger financial risk and less external feedback,” he explains.

The first title that Fatshark will publish itself is Warhammer: Vermintide, a co-op action title based on Games Workshop’s popular franchise. And already, the Swedish developers are beginning to see the freedom of being on their own, Martin Wahlund explains:

“We have been able to adapt the release date to when we think the game is done. It has also been less compromising in terms of design. When you self-publish you only need to synchronize one company instead of two. We have been able to focus on the things we feel are important and features that we are good at building as a company,” he says.

 

Through the last couple of years, more and more developers have been looking to publish outside the usual channels through things like crowdfunding and self-publishing. But that is not a sign of the end of the big publishers, according to Martin Wahlund:

“I think both are needed. We will for sure work with publisher in the future as well as self-publish games. There are benefits and drawbacks with both models. Few developers will be able to self publish games of the size of Vermintide,” he says.

Fatshark will release Warhammer: Vermintide on PC, Xbox One and PlayStation 4 some time later this year.

Authors
Bo Nørgaard

Gamer, metalhead and journalist, not always in that order. Bo started gaming when he was eight and has been following the gaming industry since.

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