The world might become increasingly more global every year, but for most developers, emerging markets such as China, Russia, the Middle East and even Latin America, is still unknown territory.
But as the Western markets for games become increasingly more populated by everything from Match-3 mobile titles to yet-another-FPS PC games, more and more developers start looking towards these “new” markets. The only issue? It is sort of a jungle out there!
Therefore, for NordicGameBits’ Games Business 2015 conference, we have invited Christine Thaarup to come speak about how to work truly globally with games, diving into both the advantages and pitfalls of these new markets.
Christine Thaarup entered the game industry in 2004 with IO-Interactive as World Wide Studios Outsourcing Director for Eidos. Thaarup has since then overseen numerous outsourcing integrations, working with titles such as Hitman, Kane & Lynch, Tomb Raider and Deus Ex.
From 2007-2013 Christine lived in China building the Asia outsourcing and co-development hub for Eidos in Shanghai.
Most recently, Christine has worked as Business Development Director at Square Enix Europe, where she was responsible for new markets publishing partnerships for the studio’s Western games, in emerging territories with new business models (F2P, MMO, web and mobile).
And with her over 11 years of experience working with games all over the world, she knows how important it is to have a truly global perspective on doing business in the games industry:
“China is the #1 mobile gaming market, there are 46+ mio. gamers in Russia, 600 mio. mobile phones in Latam, 53+ mio. Facebook users in MENA (The Middle East) of whom 42% plays games – it does take an extra effort to reach these new gamers (different distribution channels and payment methods, culture, local government restrictions); however I believe this is where the future revenue streams lies”, she says.
You can meet Christine Thaarup and all the other fantastic speakers on December 7th at the Games Business 2015 conference in Denmark. But be sure to book your tickets before they sell out.