The Danish-based player analytics company, GameAnalytics, have secured a new round of funding together with a major shakeup in the management of the company.
The game analytics provider GameAnalytics has just secured a new investment of 5,5 million dollars (€4,4M). The new investment comes from the the same group that had previously invested in the company: Sunstone Capital, CrunchFund, Jimmy Maymann (CEO, Huffington Post) and René Rechmann (President, Maker Studio). Joining the original investors is also newcomer Beta Angels, and with their new investment, the total investments in GameAnalytics have now reached 8 million dollars (€6,4M).
At the same time, GameAnalytics has also announced a number of changes in their management team. The most significant without doubt being that former CEO and co-founder, Morten Wulff, will be stepping down as CEO to be replaced by former Managing Director of Aol, Luke Aviet. Other changes in management include ex-Aol Nick Roveta as Vice President of Strategic Partnerships, and GoViral co-founder Claus Moseholm as Cheif Commercial Officer.
However, despite stepping down as CEO, Morten Wulff will not leave the company. He will remain in the company as General Manager for Denmark and Germany, and in addition be responsible for ‘Product & Marketing’, he informs Nordic Game Bits.
Just a month ago, GameAnalytics was named one of Europes hottest startups, but they have not yet started to monetize their service. Something that they will begin to do early next year, according to a statement from now ex-CEO Morten Wulff to techcruch, as they believe they have now reached critical mass for the service. And the new management is poised to help with exactly that, Wulff tells Nordic Game Bits.
Luke – and no less Nick and Claus – together make up a ‘commercial’ dream team. Together they built and sold GoViral to AOL for $98M three years ago. Together with me and the rest of the GA team and the huge platform of 14 000 developers, that we have built, we feel that GameAnalytics is ready for the future.
The new funding also makes it possible for GameAnalytics to follow though on their plans regarding a number of new projects, Wulff tells Nordic Game Bits. Primarily in the company’s development center in Berlin, where they are looking to hire more people. None of the new initiatives have been announced yet, but according to Wulff, GameAnalytics will be ready to tell more about the new features in Q2 of the coming year.
GameAnalytics is currently one of the leading companies in the fast expanding business of analyzing the behaviour of players of especially casual free2play games. With increasing competition among the many new free2play titles announced each day, there is a rising demand for detailed analysis of player behaviour to ensure the perfect balance between entertaining gameplay and in-game purchases, as Morten Wulff told Nordic Game Bits in a previous comment.
It’s a very competitive market with an increasing number of developers and an increasing number of games launching every minute. This results in a need for better user friendliness, interaction and overall quality of the games.