Epocu Wants to Hype Nordic Games

Epocu is a young Danish startup aiming to help game developers hype their upcoming games by allowing players and fans to donate their social network account’s “social reach” to a game project they would like to help.


Launched in July of 2014, Epocu in many ways looks and feels like Kickstarter. It all starts with a game developer submitting a game concept or upcoming game to the platform. Once approved, the project goes live on Epocu, and fans will be able support the project by allowing a predefined message to be sent out through their personal Facebook or Twitter accounts on a date set by the game developer – if the project reaches its goal, of course. The point being that if the same message gets spread across the web at the same time on the same date, people will have to notice it.

If you’ve ever used Thunderclap, you’ll know exactly what Epocu is all about. The major difference being that Epocu is a platform dedicated to games projects.


The idea for Epocu started during a conversation with an ex-IO Interactive consultant who said that 9 out of 10 indie games fail to make a profit. Faced with this information about the struggling situation of many game developers, Epocu started taking shape.

epocu_screenshot“So we came up with Epocu, a free place where any indie game developer who is building a game can show it off, and help get attention to it”, Co-founder, Andreas Høgenhaven, explains to NordicGameBits, before he continues by saying that “We already now see people reaching out to over 100.000 people by using our platform, causing their game to get a huge traffic volume on a chosen date.”


Despite the recent rapid success of the platform, Epocu is in a situation no different from that facing many indie developers, with limited resources and budges, but huge plans! ” We hope that Epocu will turn into a profitable business some day. Epocu is our passion, we will keep working on it, profitable or not – So don’t worry, Epocu will never be shut down. All of us love indie games, we try almost every game added to Epocu ourselves and love every minute of it”, Andreas Høgenhaven emphasizes.


safe_imageIn contrast to Kickstarter, supporters backing an Epocu project do not get anything directly in return for their support. Instead, all supporters participate in a monthly draw to win gaming equipment such as mice, keyboards, and headsets. That being said, the possibility to directly reward supporters is a feature that is on the to-do list for the foreseeable future at Epocu.

“We are working on a feature that allows the game developer to give prices to their supporters. The supporters will also have the chance to influence the game development process.”, says Andreas Høgenhaven.


Read more about: Using Kickstarter as a Game Developer


And talking about the future, Andreas Høgenhaven reveals that the team is currently working on a new version of the platform, which will be 600% faster, enable entire teams to work on the same campaign, and allow integration of 3D models into the campaigns.

Several Nordic game developers have already successfully used Epocu, such as Norwegian Sarepta Studio, who ended up with a social reach of over 161,000 for their game Shadow Puppeteer, or Shiftlings and Size Does Matter who achieved a social reach of 95,000 and 43,000 respectively.

 “It’s lovely to see how well the Nordic countries are doing on Epuco”


What do you think about Epocu, and have you ever used it for a game project? Let us know what you think in the comments section below 🙂

Sune Thorsen

Sune is not only a gamer and writer who wishes his keyboard-typing-speed would translate directly into Nintendo 64 controller agility, but also the co-founder and CEO of NordicGameBits.

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