Hugo Franchise to Rise From The Ashes

A TV and computer game so popular that it got distributed in 40 different countries back in the 90’s, sold more than 60 ton of candy merchandise in 12 months in Denmark, had a dedicated German, Polish, and Argentinean magazine and whose product line also included clothing, animated movies, posters, and even a book series, is about to return.


While the business model sounds oddly similar to the one favored by Rovio, with its large-scale focus on merchandise, animated movies, and candy, this story is actually about the Danish media franchise: Hugo.

Hugo Troll Race and 2 additional mobile games are out on Android already.

Hugo became insanely popular back in the 90’s and very early 00’s as an interactive TV-show where the viewers could call in and play the Hugo game from their phone, live on television, with an estimated audience reach of 400 million kids all around the world. Since then, several games has been released and the IP has been sold several times. In the recent years, the success of the franchise has been somewhat unstable, but that’s about to change!


Hugo Games A/S will release 4 games for mobile and Facebook within 2014, and 9 months from now the company seems to be ready to go all the way with a New York Nasdaq listing as “Hugo Newhold”.

Hugo Games A/S currently generates close to $124 thousand per month, but owner and CEO, Henrik Kølle, believes the company will generate $44 million in revenue during the next year and a half, which will valuate the company at $176 million.

“Last summer, we received a loan from “Vækstfonden” on $1.23 million. Together with the private placement from HUGO NewHold, we believe that the company has now been approved by the investors”, Henrik Kølle explains, and continues by saying that “In the game-app market, it is important to have enough capital recourses, so that we can afford the necessary marketing”.

Whether or not the next generation is ready for Hugo, remains to be seen, but the hopes are high if you ask Henrik Møller, who sees King as one of the role models for the future of the Hugo franchise.


Sune is not only a gamer and writer who wishes his keyboard-typing-speed would translate directly into Nintendo 64 controller agility, but also the co-founder and CEO of NordicGameBits.

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