At nearly 350,000 attendees from 96 countries, and over 800 exhibitors in 2015, Gamescom is the world’s largest trade fair for games, and it took place last week in Cologne, Germany.
Gamescom is huge. I think we got that much covered already. And from Wednesday the 5th till Sunday the 9th, the 193,000 square meter of halls in Cologne were buzzing with excitement as hundreds of thousands of gamers of all shapes and sizes stood in line to get into the world’s largest trade fair.
In a nutshell, Gamescom consists of an entertainment area, which is open to everyone with a standard ticket, and a business area, which is only open to the ones who acquired a business-ticket, including journalists – of which there were 6000 this year, by the way.
Granted, apart from the Indie Arena, most of Gamescom was centered around large publishers and developers like EA, who won “best of gamescom” for Star War Battlefront, or Blizzard, who seemed to have booked one-fourth of an entire hall for their games.
But there was still plenty of attention around the Nordic developers at Games this year. Both at the Indie Arena, located in the entertainment area, and in the business section.
The Indie Arena was a huge modular booth, splitting 500 square meter of one of the halls at Gamescom into smaller areas where indie developers could showcase their game.
The idea was that together, with their accumulated power, even the smaller indie developers could draw some attention from the many visitors at Gamescom. And with the biggest single area in the hall booked for indies-only, it worked really well.
The Indie Arena appears at several European events, so Gamescom wasn’t their first try at pulling this off, but it was still great to see so many indie developers getting their fair share of attention at Gamescom. Including several Nordic developers.
Because among the developers at the Indie Arena were both Finnish Shark Punch, who were showing off their PC title, The Masterplan, as well as promoting their Playfield.io platform, and Glad Game Studio, who were promoting their iOS-exclusive Fallman.
But weren’t there more Nordic developers are Gamescom, you may ask. Yes, there were. In fact, quite a few more. Most of these developers were located in the business area, however, and they thus had a different agenda for Gamescom than the ones presenting in the entertainment area, which was open to everyone.
The business area spanned several halls, but through a cross-Nordic collaboration, most of the studios from Denmark, Norway, Sweden, and Finland had clashed together in one area called The Nordic Pavilion. The full list of studios at the pavilion can be found here.
And just as at the Indie Arena, the pavilion in the business area seemed to draw the attention of a constant stream of people, who were stopping by to see what the Nordic studios had to offer.
So, should you attend Gamescom next year? If you want a chance to talk with a publisher and/or investor at the business area, exhibit at the entertainment area, or even join the Nordic Pavilion, then most definitely yes.
The opportunities are many, but is it really worth it? We’ll look into that next week, where we talk with some of the many Nordic studios who attended Gamescom 2015.
In that article, we’ll get their view on the world’s largest trade fair for games, and find out whether or not it was worth it to attend as a Nordic game developer.