Gathering Player Insights and Feedback at Comic Con Malmö

Attending Comic Con Malmö 2015 turned out to be a very fruitful endeavor for Finnish Zaubug and Swedish Odd Comet Games, who both showed off their game to the approximately 15,000 attendees.

Zaubug is a small indie studio based in Helsinki, Finland, and the team consists of people from all over the world, who met while studying at a university in London.

The studio attended Comic Con as part of the Nordic Game Universe, hoping to get a bit of feedback on their first title, MindFork, which they had never shown to the public before.

But the feedback they received turned out to be more massive than they could have even hoped for.

“The best thing we gained from the event was the possibility of chatting with the public and seeing people’s reactions to the game. There were some people who spend the entire day with us!”, Anna Lapinsh of Zaubug explains.

One of the other Nordic studios at Comic Con, Odd Comet Games, received amazing feedback too, Jonathan Stahl of Odd Comet Games, says:

“It was great! We had people playing all the time at our booth. It was a perfect setting for testing our new game and see what could be improved and added to make “Castle Chaos” more fun.”


While games was certainly part of Comic Con, the fair was about so much more than just games, and according to Lapinsh, the games section was somewhat hidden near the back of the venue:

Odd Comet Games preparing for Comic Con

“It was a relatively small venue so we got a lot of people attending the games area, however we were still in the back so we didn’t get as much foot traffic as we could have. In the future I hope there will be more visibility for the games section.”

But despite the location of the games section, both Odd Comet Games and Zaubug could definitely see themselves attending Comic Con next year as well, primarily because of all the great feedback the studios after all received this year.

“Absolutely! We got a lot of new players from this event and it inspired us to work even harder to make our games as fun as possible!”, Stahl says when asked if he’d consider going next year again.

And Lapinsh agrees, adding that the event was a great practice for even larger games fairs:

“We will definitely go again if we have another game ready to show next year. It’s a really great no-pressure show that you can use to test your game out at.”.


For anyone considering attending Comic Con next year, Zaubug says, there’s a few things, they you should remember:

“First of all, be ready for decorating your booth. We didn’t know what kind of set up we would have so when we got there we rushed around to try and pretty up our booth. Next time we will be more prepared. But also, get in touch with press before the event. Get a press list from the organizers and set up views. Lastly, be sure to have steam keys / TestFlight builds / etc. ready to give out to the attendees.


Sune is not only a gamer and writer who wishes his keyboard-typing-speed would translate directly into Nintendo 64 controller agility, but also the co-founder and CEO of NordicGameBits.

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